||[Jul. 9th, 2006|03:06 am]
|||||Arsonists Get All The Girls||]|
Heelys are the latest in mobility
By Michael E. Ross
Updated: 7:23 p.m. ET April 27, 2004
For Roger Adams
, a passion for wheeled motion began when he learned to roller skate at the tender age of 9 months, before most children learn to even walk. But it wasn't until middle age that Adams was struck by an idea for a new kind of mobile footwear.
Adams is the creator of Heelys, athletic shoes with wheels in the heels, vehicular sneakers that for trend-conscious teenagers and young adults are among the hottest products around. Part of the appeal is that, unlike Rollerblades or conventional roller skates, Heelys let a wearer shift from walking to skating, or "heeling," without changing footwear. And because of the variety of athletic maneuvers performed by veteran Heely users, many fans consider heeling another extreme sport.
The Heely has secured eight U.S. and international patents, and sales of the shoe-skate in the U.S. and abroad are filling the coffers of Adams' Texas-based company.